Orijinaru traces universal art transmitted, transformed and sometimes appropriated within anime, manga, and games. For this first project, Orijinaru seeks for the inspirations of Nintendo’s game The Legend of Zelda: Majora’s Mask through objects and artworks in The Metropolitan Museum.
Above: A trip to the moon (Méliès;1902) as exhibited at the MET's Exhibition: Apollo's Muse compared to the Zelda Moon
Below: Kavat Masks and the Baining People, Gallery of Africa America and Oceania compared to Majora's Mask.
Promotion
Goal: Test the performance of the brand concept to the target audience using two indicators:
1. The increase of followers by comparing an organic and promotional. 2. The engagement rate according to follower count
(Like, comments, bookmarks) / followers until date = Engagement Rate *formula discards the standardized x 100 because the account is in the range of the 100 followers
Post A: 116 engagements / 46 followers = 2.52%
Post B: 218 engagements / 117 followers = 1.86%
Test result:
- At Orijinaru's initial stage, engagement rate can be significant regardless of follower growth, contrary to the general rule: more followers, less engagement. However, with a span of 0-2 followers per post, The Orijinaru might present a slow organic follower growth rate.
- With a an average organic follower growth of 1 per post, and a paid result of 40 followers on the promotion test, the brand has growth potential if marketing strategy targets awareness.
-Considering 2 previous campaigns, at a $0.08-$0.10 cent cost per follower, an investment on promotions of $80-$100 could increase the follower count to 1k.
- Considering that only 1 out of 3 posts per week, garners similar engagement rate, and that the average follower gain on promotions cap at 22 (considering two other campaigns, not shown here) The Orijinaru could reach 1k in 45 weeks with promotions only.
Full carousel of Post B
Exploring Antisemitism in Majora's Mask character Happy Mask Salesman through the “Jewish, Money and Myth” exhibition at the London Jewish Museum.
Happy Mask Salesmen
Gambling Game
Prototype design and cousin
Analytics
Source: Sprout Social
Red Asterisks denote peaks caused by promotion
Publishing Behavior
Other Carousels
Zelda's Greek and Rome
Greek and Roman work or design in Majora's Mask signifies characters or worlds that give birth to, bless or safeguard the universe.
Grass Type Pokemon
A childhood memory of my first exposures to carnivorous plants: a field trip to the New York Botanical Garden and Pokemon Cards.
The Scouts of Sailor Moon
As part of the twitter trend #SailorMoonRedraw Challenge, Orijinaru explores the impact of Marian Art and Catholic Iconography intertwined with Greek Mythology in the series.
Protagonic verisons: Sailor Moon / Lady of Nazareth
Sailor Mars / Our Lady of Perpetual Sorrow
Sailor Venus / Our Lady of Charity
Sailor Jupiter / Our Lady of Revelation
Sailor Mercury / Lady of the Lakes
Marketing strategy: concept testing, promotion, analytics
Creative: brand and concept development, image curation and retouching, cultural research, copywriting, response.
Graphic Design: Thomas Cabus